Social Media Marketing Podcast

Wondering how to turn customers into loyal fans who stick with your business even when a cheaper competitor comes along? I interview David Meerman Scott to learn four ways to create passionate fans for your business using in-person experiences, behind-the-scenes content, gamification, and your personal passions.

• Build Fans Through In-Person Events and Shared Experiences
• Give Customers a Behind-the-Scenes Look at How the Business Works
• Use Gamification to Turn One-Time Customers Into Repeat Customers
• Share Personal Passions on Social Media to Stand Out From Competitors

Guest: David Meerman Scott | Show Notes: socialmediaexaminer.com/743

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Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to optimize your videos, chapters, and Shorts for search and AI discovery.

• How YouTube Now Counts Views vs Engaged Views
• Which YouTube Metrics Matter for Business Growth
• How to Turn More YouTube Views Into Engaged Views
• How to Optimize YouTube Videos for Ask YouTube and AI Search
• Why Custom YouTube Shorts Thumbnails May Not Be Worth the Time

Guest: Justin Brown | Show Notes: socialmediaexaminer.com/742

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Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey.

• Why Behavioral Science Matters for Social Ads: Recall, Not Just Conversions
• Decide How to Deliver the Ad Message Using the Valence and Intensity Model
• Decide Who the Ad Targets Using the Three-Self Model Instead of Avatars
• Decide Where the Ad Fits in the Customer Journey Using the Messy Middle Model

Guest: Sarah Levinger | Show Notes: socialmediaexaminer.com/741

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Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reels in less time

• How to Make Instagram Reels Faster Without Sacrificing Quality
• How to Use the Instagram Edits App as a Reels Production Workspace
• How to Analyze Instagram Reels Performance With Edits Insights
• How to Optimize an Instagram Profile Grid With Pinned Posts and Tagged Content
• How to Use Automatic Reels Translations to Reach New Audiences

Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/740

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Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.

• Opening With a Banger Hook and Building Intrigue
• The Nudge Forward: YouTube Script Structure That Keeps Viewers Watching
• Generating Engagement That Builds Trust and Reach
• Ending in Momentum to Drive Binge-Watching

Guest: Adam Ivy | Show Notes: socialmediaexaminer.com/739

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