The Contractor Fight with Tom Reber

Sales training for Contractors: https://thecontractorfight.com/command

Grab Tom's book FREE: https://thecontractorfight.com/book/

Before the customer ever asks for a discount, most contractors have already given them one. You lower the labor hours. You shave the material costs. You cut your markup. You manipulate the number until you finally land on a price you feel comfortable saying out loud. Meanwhile, the customer hasn't rejected your price. They haven't questioned it. Hell, they haven't even heard it yet. You're negotiating against yourself.

In this video, Tom Reber exposes four of the biggest lies contractors believe about pricing and why undercharging usually has less to do with math and more to do with fear. You'll learn why chasing the "going rate" is dangerous, why more volume won't fix bad margins, why cheap pricing doesn't actually serve your customers, and how to finally build the confidence to say your price and stand behind it. Because your pricing problem probably isn't a math problem anymore. It's whether you're willing to trust the number.

Chapters

00:00 You're Discounting Before They Even Ask

00:32 This Isn't an Estimating Problem—It's Fear

01:12 Lie #1: "I Need to Be Competitive"

02:05 Lie #2: "I Have to Charge the Going Rate"

03:26 Lie #3: "I'll Make It Up in Volume"

04:19 Lie #4: "Charging More Isn't Fair"

05:18 Your Family Is Subsidizing Your Low Prices

05:58 You're Protecting Yourself From Rejection

06:06 The Math Is Easy. The Courage Isn't.

06:59 How to Build Price Confidence

07:23 Look at the Money You Gave Away

07:33 Set a New Pricing Floor

07:49 The First Fight Is Always With Yourself

Stop trying to outwork bad math. Know your numbers. Charge what your business needs.

Say the price clearly. Then shut up and let the customer make their decision. The first fight is always with yourself. Subscribe to The Contractor Fight for straight-talk training on contractor sales, pricing, leadership, profit, and building a business worth owning.

Tom Reber is the founder of The Contractor Fight, host of Contractor Fight TV, entrepreneur, speaker, podcaster, and former HGTV host. For over 20 years, Tom has helped hundreds of thousands of contractors build businesses worth having by becoming the kind of people capable of building them.

On this channel you'll find straight-talk training on sales, pricing, profit, leadership, marketing, mindset, and what it really takes to build a Strong You, Strong Home, and Strong Business. The first fight is always with yourself. Join The Fight. 👊

The First Fight is Always with Yourself

Ready to grow your life & business? http://bit.ly/4fbjCgo

Most contractors think the fight is with the economy.

Cheap competitors. Bad employees. Price shoppers. They're wrong.

The first fight is always with yourself.

In this video, Tom Reber shares the philosophy behind The Contractor Fight and the journey every contractor must take to become the leader, business owner, spouse, parent, and person they were created to be.

This isn't about tactics. It's about identity. You'll learn why every transformation begins with the mirror, why your future is won in everyday moments, and how pursuing truth leads to the confidence and freedom you've been chasing. If you've been feeling stuck in your business or your life, this may be the most important video you've watched all year.

Chapters

00:00 The First Fight Is With Yourself

00:22 What The Contractor Fight Really Means

01:01 The Mirror Never Lies

02:14 The Story That Changed My Life

04:38 Knowledge Isn't Enough—You Must Choose

07:10 The Three Choices We All Make

08:01 Your Life Is Won in the Moments

10:38 How Fighters Are Forged

11:29 Running Into the Punch

14:17 Lethal Confidence Is Earned

15:19 What It Really Means to Be a Fighter

17:54 When the Fight Stops Being About You

18:47 The Legacy Worth Fighting For

If you're ready to stop settling and become the contractor, leader, spouse, parent, and person you were meant to become, subscribe to The Contractor Fight.

New videos every week on business, sales, leadership, mindset, and building a profitable contracting business that gives you freedom.

Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses. The Contractor Fight is the ultimate sales training resource for contractors!

Pick a fight with mediocrity. Live Unafraid.

Your business was supposed to give you freedom. So why does it feel like you're working more than ever? Too many contractors build themselves into the center of everything. Every estimate. Every phone call. Every problem. Every decision.

In this episode, Tim and Derek break down why that happens and what it actually takes to build a business that runs without depending on you.

We cover:

• Why most contractors accidentally build themselves another job

• The biggest mistake owners make when building a team

• Why every business needs clear roles and accountability

• How to stop being the bottleneck

• The $100,000 minimum every business owner should expect to earn

• Why systems create freedom, not restrictions

• How to build a company that gives you choices instead of stress

If you're tired of your business controlling your life, this conversation is for you. 👊

Learn more about Battleground and build a business that works without owning you. #contractorfight #contractorbusiness #smallbusiness #construction #contractor #leadership #businessgrowth #entrepreneur #freedom #businessowner

Chapters

00:00 Your business should create freedom

01:10 Why contractors become the bottleneck

02:40 Building a business that doesn't depend on you

04:30 Finding the right people for the right seats

06:00 Discover what your employees really want

07:40 The $100,000 contractor rule

10:00 Build the business you actually want

11:30 Why money creates choices

13:00 Stop controlling every part of your company

16:00 Most contractors never build a real plan

18:00 Build the foundation before you scale

20:00 Why most owners stay stuck

22:20 Your future depends on today's decisions

24:10 The guy in the mirror is the problem

Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses. The Contractor Fight is the ultimate sales training resource for contractors! Pick a fight with mediocrity. Live Unafraid.

The Command: https://thecontractorfight.com/command

"I need to think about it."

If you're hearing that over and over on your sales calls, here's the truth: it's probably not the objection you think it is. In this video, Tom Reber explains why "I need to think about it" is usually an out...not an objection and how contractors accidentally create it themselves.

You'll learn the exact question to ask when a homeowner says they need more time, plus how to fix the sales process that's causing this objection in the first place.

If you're tired of chasing prospects, lowering your price, and following up on deals that go nowhere, this episode will change the way you sell.

Chapters

00:00 Why You're Hearing "I Need to Think About It"

00:25 It's Not an Objection—It's an Out

01:21 How Contractors Create This Problem

02:02 Stop Earning This Objection

02:32 What's Really Going Through the Homeowner's Mind

03:22 The Exact Response to Use

04:37 Fix the Sales Process, Not the Comeback

05:34 Stop Selling Like a Quote Machine

06:06 The Sales Process That Prevents It

07:00 The Script to Use Every Time

If you want to close more jobs at full price, build more trust with homeowners, and stop hearing the same objections over and over, subscribe to The Contractor Fight for weekly videos on sales, pricing, leadership, and building a profitable contracting business.

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Become More: https://www..thecontractorfight.com/battleground

Most contractors think their biggest leadership problem is finding good people.

They're wrong.

The real problem is how they respond when good people make mistakes.

In this episode, we unpack one of the most overlooked leadership lessons in business: knowing when to hold people accountable...and when to give them another shot.

You'll hear the true story of a $100 mistake that could have cost an employee his future—and how choosing to coach instead of condemn led to a $6,500 win just days later.

If you're building a team, this conversation might change the way you lead forever.

Chapters

00:00 The contractor leadership problem

00:53 The real battle is between your ears

02:00 Why second chances matter

03:14 What if you had unlimited second chances?

04:12 Remember the people who believed in you

05:07 The $100 mistake that changed everything

07:40 Coaching instead of criticizing

08:36 Why grace creates better employees

09:26 The power of your own second chance

10:09 When enough is enough

10:40 The UIT that landed a huge job

11:12 The leadership lesson every contractor needs

The Contractor Fight exists to expose the truth, call you up, and help you become the person your business, your family, and your future deserve.

We refuse to settle.

We pursue the truth.

We own our crap.

We earn confidence.

We build a Strong You. Strong Home. Strong Business.

If that speaks to you…

Welcome to The Fight.

Subscribe for weekly no-BS advice on leadership, sales, profit, and growing a contracting business.

Become who you are meant to be: https://thecontractorfight.com