Plus: we’re looking for listener stories. Have you implemented a system or framework that changed your business? Tell us about it. Your story could help 1,000s of entrepreneurs.
Links from the episode:
Form: Share your story / sponsor the pod (https://docs.google.com/forms/d/e/1FAIpQLSdPXbgWniCDhLpt4QPvOvoXPHRRwDYw-izZszc92qAuMPnhhQ/viewform?usp=sharing&ouid=101528162047962210125)
Labor Efficiency Ratio Summary (https://docs.google.com/document/d/1kuJAqNkX_qncqp3qYtT27z9R5IpJTYeMIZtzMRMSV7A/edit?usp=sharing)
CHAPTERS
(00:00:14) Introduction and the Death Zone
00:09:37) The Impact of Paying a Market-Based Wage
(00:11:03) Behavioral Economics and Profit Truth
(00:14:38) The Definition of a Fully Capitalized Business
(00:16:49) Transitioning through the Death Zone
(00:17:26) The Three Steps to Business Success
(00:18:51) Remaining Profitable in the Death Zone
(00:19:48) Different Capital Profiles and Cashflow
(00:21:04) The Emotional Challenge of Spending in the Death Zone
(00:24:03) The Executional Problem of Growth
(00:24:24) Getting Through the Black Hole
(00:27:02) The $3 Million Mark
(00:28:25) The Worth of Going Through the Zone
(00:31:32) Managing a Marketing Agency Past $5 Million
(00:36:26) Common Mistakes Made by Founders
(00:38:36) Understanding Profit Truth
(00:45:33) Investing in Finance and Accounting
CONNECT
Dan “at” tropicalmba dot com
Ian “at” tropicalmba dot com
LINKS
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Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice)
Shiny Object Syndrome (https://tropicalmba.com/episodes/shiny-object-syndrome)
The Anti-Agency Agency + High ROI Customer Service Strategies (https://tropicalmba.com/episodes/anti-agency-high-roi)